Buzzdaq

Here's a sample of our latest creation...Buzzdaq for the Internet World website.

A feed updated daily to show the most popular buzzwords in the technoblogosphere

Refreshed Media at Internet World

After the success of last years attendance at Internet World, we will be back with a bang this year and with a much bigger stand.

Where: Earls Court 2, Stand W565
When: April 29th - 1st May 2008

The finishing touches are being put to the stand and Anns nightmares are getting less and less frequent. Its going to be an exciting 3 days and we look forward to seeing everyone at our stand. It will also be great to get out and see the other exhibitors and check out the buzz...

Drum roll... We will be unveiling our brand new look at the show! If you can't make it to see our stand, be sure to check out our website in May...its going to be good!

Valentines Day and Spreading the Love

Last week was Valentine's Day and to mark the occasion some of the Refreshed team went out on to the streets of Bournemouth and Reigate to spread some love.

The Refreshed team took part in a range of kind acts from handing out free valentines cards and flowers to town centre shoppers, to giving away red balloons to children enjoying their half term on the promenade. One Refreshed love giver even stood holding a sign offering ‘free hugs’ to passers by, many of whom stopped for a quick embrace and left smiling.

Each act of kindness was recorded and posted on the popular video website - You Tube for all to enjoy.

view the films at: http://www.youtube.com/refreshedfilms

Virtual tour featured on ITV

Readers of our news section may recall a previous article relating to our work on the microsite for the new Cunard liner 'Queen Victoria'.

Our intention was for the site to be highly interactive for customers as well as being informative and representative of the Cunard brand. We therefore created a virtual tour, depicting the various features and amenities of this grand new addition to the Cunard fleet. Unfortunately Carol, our Senior Account Manager had to be on the luxury liner for two weeks, enduring 5* accommodation and Mediterranean temperatures, to get the right shots for the virtual tour. It was a tough job but someone had to do it.

The virtual tour was recently featured on the ITV news which was great!

Is your business ignoring the Silver Surfers?

MOST social networks are generally thought of as the preserve of the Facebook Generation – young, web-savvy consumers who were born in the 1980s. And although a third of all Facebook’s users are aged between 35 and 54 – with 41% of MySpace’s audience falling in the same bracket – few websites are aimed at consumers over that.

But by ignoring older web users, many companies are missing a trick. In Britain, 50% of the over-50s have access to the internet, with one in five of these “silver surfers” saying they regularly use email, instant messaging and social networks to keep in touch with friends and family. The lack of interest in this demographic is not unique to the net; although the over-50s spend £205bn ($429bn, E292bn) a year, less than 5% of the total British marketing spend targets them.

Saga, the British company that specialises in financial services and holidays for the over-50s, is one company keen to exploit the gap online. Last week it officially launched SagaZone, a social network for its core customer base. It believes it can build on the success of Saga Magazine – with over 700,000 subscriptions, Britain’s largest subscription-based consumer monthly– and capture a new audience online.

The number of over-50s using the internet is set to rise, and existing brands like Saga can generate new revenue by moving online. But as long as the online advertising industry lazily rests on its laurels and considers itself too hip to talk to the over-50s, the golden opportunity to launch profitable websites aimed at a wealthy audience will remain unrealised.

To view the full article click here

Source - The Business www.thebusiness.co.uk

The Work Experience Blog

This Wednesday we were lucky to have the help of a student (Vicky Swyer) from the local, 'Oakmead College of Technology'. We were really happy to provide the opportunity when approached by Vicky's college and hope she enjoyed it as much as we did!

Here is what she had to say on her day's work experience.

"I spent a day at Refreshed Media for work experience. As I am looking towards studying Public Relations at Bournemouth Uni next year, so a day’s work experience at Refreshed Media was great in giving me an insight in the world of marketing.

I was set the tasks on looking at online marketing services, Talking to the web designers, Writing an news article on ‘The digital switch over’, learning what pay per click was and writing scripts for virtual tours.

So overall I had a great day working for Refreshed Media as my knowledge and skills were put to test in the big wide world compared to working on a project at school. "

Viral game for RM

Refreshed are proud to say that we were recently chosen as the prefered online agency for the UK's leading supplier of ICT to schools, RM.

The Task: To create a viral game to generate interest and awareness of RM's new, ultra tough laptop, the RM Mobile One.

The Result: Laptop Drop! In the game a laptop falls out of a window where a child is waiting to hit it with a cricket bat. The player controls the timing of the hit with the game measuring how far the laptop then travels. The user is then able to record their high score and share this with friends.

Here in the Refreshed office though, we have found a unique use for Laptop Drop...It is a great way of choosing who has to go and make the brews! It's even been nicknamed 'The Abrewdicator' (adjudicator, geddit!) and the person with the lowest score has to make the teas.

Ok maybe we should get out more...but we think that Laptop Drop will be a great success for RM.

Click here, if you want to know more about viral games, or contact us to discuss developing a campaign or game tailored to your business.