Award wins are refreshing

In the same month that Bournemouth based digital marketing agency Refreshed Media celebrate their fifth birthday, they also pick up two Interactive Media Awards in recognition for work with Cunard Line and Bank of Ireland Mortgages.

The Outstanding Achievement Award for Travel & Tourismwas awarded for work on the launch campaign for Cunard’s latest Ocean Liner, Queen Victoria. Refreshed developed a compelling site with innovative features including an interactive ship map, countdown to launch timer, and virtual tour of the luxurious vessel including talking head video from the Captain. The launch also received a coordinated online banner placement campaign to boost website traffic.

An innovative flash game for Bank of Ireland Mortgages won Refreshed the Outstanding Achievement Award for Marketing. The game promoted the bank’s services to the key target audience of brokers, reassuring them of continued support and excellent service and to raise awareness of the up and coming Financial Advisor Awards.

The Outstanding Achievement award is the second highest honor bestowed by IMA and an extremely challenging award to win. IMA commented “Your website has excelled in all areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism.” The Cunard project received over 92% and the Bank of Ireland Mortgages project nearly 94%!

Simon Melaniphy, Managing Director of Refreshed Media, said “Especially in a tough market, it is even more important to deliver a high quality product and service, and when an industry body scores our sites with well over 90% I think the whole team can feel very proud of themselves. Coming in a month where Refreshed turns 5 years old and we begin our first project for the BBC is even more reason to celebrate!’’