For the first time in history, online advertising has generated more revenue than television. This occurred in the 3rd quarter of 2007, between July and September with Google earning an estimated £10 million more than ITV.
Anyone who has not heard of Google must have been living with their eyes shut and a pair of earmuffs stuck to their head. It has grown massively since it's inception in 1998 and now has a hefty 75% share of the online search market.
ITV on the other hand, was established when 'the net' was something used to fish with and 'the web' was the domain of spiders. It's competition for ad revenue began with the launch of Channel 4 (overtaken by Google last year) in the 1980's. The age of the satellite dish diluted television as an advertising channel even further and ITV now finds itself struggling in a saturated market, with revenues expected to fall by around 7% in 2008.
What does this mean for the online marketing industry?
The increased expansion in the online advertising market can only create more opportunities for businesses to grow their online presence. Well here at Refreshed we love using Google on behalf of our clients. We currently manage many different Pay Per Click accounts using the Google, Yahoo, and MSN search engines. This provides a measurable ROI and with our weekly reports, you will be able to see just what an impact our campaigns are having on your Google listing.
